Advertising on YouTube is still a bit of a far-from-your-bed show for many advertisers. Many people think that it takes a lot of budget to run Telemarketing Lists successful campaigns. Or they prefer performance campaigns via Google Search. But video advertising can also be used on a small scale and YouTube campaigns are extremely suitable to Telemarketing Lists supplement performance campaigns. In this article I will explain all the possibilities within YouTube and I will share some best practices with you. Overall strategy is the building block of a successful campaign A successful YouTube campaign does not stand alone. It is usually part of the total marketing mix. It is important to have the customer journey clear before you start deploying a Telemarketing Lists campaign. Make sure there are no gaps between your different targeting audiences.
Google's SEE/THINK/DO/CARE model is a Telemarketing Lists useful tool to better understand this . The different phases represent the different moments in the customer journey: In the SEE phase you focus on people who do not yet know about your brand/product/service. A step lower in the funnel you focus on orienting traffic ( THINK phase ). One step Telemarketing Lists lower you arrive at the DO phase , these are people who are about to make an application/purchase. When all current campaigns focus on the DO phase, it is wiser to focus yourself on the orienting traffic instead of the traffic with a latent need (SEE phase). This ensures a more natural overflow Telemarketing Lists in the consumer's search.
Therefore, always carefully map out the Telemarketing Lists different targeting audiences of your campaigns before you start. Also read: SEO for YouTube: 8 tips for strong organic growth Which target groups are there and when do you use which ones? Before I explain the different target groups, it is good to know that there are different Telemarketing Lists types, divided into: 1st party data audiences 2nd party data audiences 3rd party data audiences You can write very interesting articles about the differences between these target groups and the Telemarketing Lists way data is collected. For now I will briefly explain the difference.