Email marketing can be a truly beneficial strategy to bring in more customers to your business and keep your existing customers loyal. However, if you build your fax number list the wrong way, email marketing can jeopardize your reputation and dilute your return on investment. You want to make sure that your list is permission-based, not fax number list purchased, traded, or acquired through another organization. To get the most value from your email list, follow these tips for building a permission-based email marketing list. Obtain email addresses from your existing fax number list customers by requesting their email address at the point of sale.
This can be at the checkout in a retail store or part of your online shopping cart. Have a guest book on display in your business and fax number list encourage everyone who enters to sign in and provide their email address. Encourage customers to sign-up for your loyalty program, birthday club, or special offers. When collecting feedback from your customers, whether through a fax number list comment card or a survey, request their email address. Collect business cards in a fishbowl at your counter. This is done a lot in restaurants, but that's fax number list not the only place this will work.
Hold a weekly drawing from those cards received for a gift from your business. Provide registration slips for those that don't have a business card. Add a sign-up box to your website. This should be positioned above the fold on each page of your site for fax number list maximum effectiveness. You don't want to have people searching for how to get more information; it should be obvious. Add your fax number list sign-up box to your Facebook profile. You want a way to capture the email addresses of your fans so you can market to them in fax number list the future. Add your sign-up link to your Twitter profile.